In this magazine advertisement, Ellie Goulding's picture from her album 'Bright lights' is shown in full scale to attract the audience's attention. There is also praise for the artist and album shown underneath from a well known and highly regarded newspaper 'The Guardian' with the quote 'The new sweetheart of British pop' which suggests to the viewer that Ellie Goulding brings something new and original pop music. There is also a paragraph below which says 'The No1 album from the BRIT Award winner. Now featuring 7 brand new tracks. Including Your Song" which is in white writing and centrally aligned to draw the viewer in. The use of the quote from the newspaper and the extra paragraph helps promote the artist Ellie Goulding to her target audience as well as introducing new listeners as the positive comments on her music would help appeal new audiences.
In addition, the reference to the BRIT awards promotes the artist Ellie Goulding as a good artist and the fact that she won a BRIT award highlights the fact that her music is well liked and popular with audiences all ready. By having the artist name and album name in the centre of the page also attracts readers as the name easily stands out on the page. The yellow glow of the text also helps this which is exactly the same from the front album cover of Ellie Goulding's Bright lights, this makes it easy for people/ her target audience to recognise and pick up on.
In this magazine advertisement, the cover of the artist Marina and the diamonds's album is used and spread out full scale to attract her target audience and new listeners into purchasing her album. There is also a smaller image at the bottom of the advert of a new single from the same artist. The text next to it promotes the single shown in the image 'Shampain' which is in the same font as the title of the album on the main advert.
The use of this helps the target audience or already listeners of Marina and the diamonds music as they can easily pick up on same conventions used in both pieces of media. The use of the line 'Hollywood, I am not a robot and Oh no' again refers to songs off the original album and her target audience would be interested even further into buying her music. This is cleverly presented on the advertisement through just having that line in a bolder white colour so it shows up from the background image.
Also, the use of having the other small album on the page in a similar style to the main large album advertised, for example the same comic style image of Marina is shown and the same font text is displayed but instead in a bright pink colour not white. This is effective for the target audience as they can clearly link the two albums together with the same artist through just purely looking at the imagery. The use of the less bold white text next to the mini album also uses specialist vocabulary to draw the viewer in such as the word 'featuring' which suggests that the buyer would be getting something exclusive and special. In addition, the main large advertisement helps promote the other smaller album as the viewer is drawn in as it looks like the smaller album is in the larger advertisements hair visually which makes it stand out.
In addition, the reference to the BRIT awards promotes the artist Ellie Goulding as a good artist and the fact that she won a BRIT award highlights the fact that her music is well liked and popular with audiences all ready. By having the artist name and album name in the centre of the page also attracts readers as the name easily stands out on the page. The yellow glow of the text also helps this which is exactly the same from the front album cover of Ellie Goulding's Bright lights, this makes it easy for people/ her target audience to recognise and pick up on.
The use of this helps the target audience or already listeners of Marina and the diamonds music as they can easily pick up on same conventions used in both pieces of media. The use of the line 'Hollywood, I am not a robot and Oh no' again refers to songs off the original album and her target audience would be interested even further into buying her music. This is cleverly presented on the advertisement through just having that line in a bolder white colour so it shows up from the background image.
Also, the use of having the other small album on the page in a similar style to the main large album advertised, for example the same comic style image of Marina is shown and the same font text is displayed but instead in a bright pink colour not white. This is effective for the target audience as they can clearly link the two albums together with the same artist through just purely looking at the imagery. The use of the less bold white text next to the mini album also uses specialist vocabulary to draw the viewer in such as the word 'featuring' which suggests that the buyer would be getting something exclusive and special. In addition, the main large advertisement helps promote the other smaller album as the viewer is drawn in as it looks like the smaller album is in the larger advertisements hair visually which makes it stand out.
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